Color rendering of the lit hunter's cabin among birch and pine, with a looping path and log benches.

Graphite Design + BuildNovember 12, 2026

Carl T. Johnson Hunting and Fishing Center

This is Graphite Design + Build's concept for a new exhibit room at the Carl T. Johnson Hunting and Fishing Center. A hunter's cabin sits in the middle of the room, and a path loops around it through Michigan's forests, wetlands and shoreline and the wildlife that lives there.

The deck goes from the big picture down: the story, the room, how the room teaches, our references, and then the signage, typography and graphics for the center.

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The hunter's cabin

The exhibit takes its cue from Carl T. Johnson's stories about hunting black bears with his dogs. At the center of the room is a hunter's cabin that looks lived in, as if the hunter just stepped out on another trip.

Inside, the hunter's gear is everywhere. Tools for bear hunting, trapping, upland bird hunting and more cover the workbench and the walls. Through the cabin windows, visitors can see the animals those tools were made for, so the gear inside connects directly to the wilderness outside.

Outside the cabin, visitors step into a panorama based on the Huron-Manistee National Forests. Michigan's native plants and animals fill a series of habitats, and each habitat blends into the next. The landscape reads as one continuous place, but we've grouped the wildlife by hunting and trapping category, and each group matches the tools and methods visitors saw in the cabin.

The visit starts with one hunter's story and opens up from there, to Michigan's outdoor heritage, its wildlife, and the responsibility we all share for the land.

Pencil sketch of the cabin at the center of the room, with trees and a looping path.
Initial concept
Early color study of the cabin, trees and path.
Initial coloration
Color rendering of the lit cabin among birch and pine, with log benches and a looping path.
Advanced design

Three passes at the view from the entrance. The cabin sits at the center with its door open and its lights on. Birch and pine rise around it, the path loops off to either side, and log benches sit in front of the planting beds.

The room

The cabin is the first thing visitors see when they walk in. It's a familiar building at a human scale, and the landscape around it draws people out to explore.

A wide circular path loops around the cabin. Visitors can walk it in either direction and move between the hunter's cabin and the habitats around it. Every few steps they see the cabin and the wildlife from a new angle.

The cabin gives visitors a landmark, and the forest, the changing light and the canopy overhead give the room depth. Together they make a fairly compact room feel like a large, layered landscape, and they connect Michigan's hunting heritage to the conservation of its wildlife and natural resources today. Visitors explore, learn and take in the story at their own pace.

Plan of the room with the entrance at the bottom. A circular path loops around the cabin at the center, with green planting beds inside the loop. The corners and back wall are shaded by time of day: yellow at the back left, green along the back, orange at the back right, and blues down both front sides.
Graphite's first pass at the time-of-day zones (the wheel in the next section is current)
Watercolor plan of the room with the entrance at the bottom: the cabin's roof at the center, a circular path around it lined with interpretive panels, and planted habitats in the corners and in the beds inside the loop.
Generalized floor plan

Low scenic curbs separate the path from the habitats. Interpretive panels are built into the curbs, so visitors can read them without the panels blocking the view of the landscape. The circulation is open and the sight lines are clear, so visitors can see across the whole room and it feels bigger than it is.

Pencil study of the floor plan.
Pencil study
Line study of the floor plan.
Line study

Earlier studies of the same layout.

Elevation of the perimeter mural: a lake and forest with interpretive panels along the bottom.
Perimeter mural

The habitats get shallower as they approach the outer walls. There, the scenery changes from dimensional landscape to painted murals and panoramas, which add depth where there isn't much floor. With atmospheric perspective, layered plants and unbroken scenery, even the shallowest stretches look like part of a much larger forest.

Elevation of the cabin with trees rising through the roof beams, and two visitors for scale.
Set work and beam interaction
Elevation of the cabin under the exposed timber beams.
Cabin elevation

The room's height is part of the landscape. Tall trees grow up from the forest floor and weave through the building's existing timber beams, so the forest seems to keep going overhead. Scenic treatments and atmospheric lighting soften the line where the landscape meets the walls and the ceiling, and the forest looks like it continues past the room.

Section drawing of the existing building, showing the roof and timber beams.

A section through the existing building, from the original 1990 drawings. The exhibit's trees weave through these exposed beams.

Elevation drawing of the existing building.

The building's exterior, from the same 1990 drawings.

How the room teaches

The connection between the cabin and the wilderness around it is at the center of the story. Each cabin window frames a planned view of the wildlife outside. Visitors can connect a hunting method with the animal it's for, how that animal behaves, and the habitat it lives in.

The landscape is one continuous environment instead of a collection of separate wildlife displays. Changes in plants, terrain and lighting mark the shift from one hunting or trapping category to the next. The content stays organized, and the landscape still reads as one unbroken place.

Under all of it is a bigger story about conservation and stewardship. The visit starts from one hunter's point of view and widens into how Michigan manages its wildlife and why healthy, connected ecosystems matter. Interpretive elements show how hunting, fishing and trapping help fund conservation, habitat restoration, and outdoor recreation and education that everyone can use.

The educational wheel, read from the center out. The Hunting Dollars Fund (wildlife management, habitat restoration, outdoor opportunities) is ringed by the hunter's cabin, with hunting tools and methods. Around it are six wildlife groups: deer at the back left, waterfowl at the back, bear at the back right, fur bearers at the front right, small game at the front and upland birds at the front left. The outer ring sets each group's time of day and habitat, from dawn at the front left through morning, daytime, evening and dusk, with night at the entrance at the bottom.

We organized the room the way the Bauhaus organized its curriculum: as a set of rings, read from the outside in.

The outer rings are the walls and the setting: how each wall is built, then the time of day and the habitat. Inside those are the six wildlife groups, then the hunter's cabin with its tools and methods. At the center is the Hunting Dollars Fund, which pays for wildlife management, habitat restoration and outdoor opportunities.

The wheel is also a floor plan, with the back wall at the top and the entrance at the bottom. Big game takes the two back corners, with deer on the left and bear on the right. Waterfowl is along the back wall, by the water. Upland birds and fur bearers take the two front corners, and small game is up front by the cabin.

The educational wheel, read from the center out. The Hunting Dollars Fund (wildlife management, habitat restoration, outdoor opportunities) is ringed by the hunter's cabin, with hunting tools and methods. Around it are six wildlife groups: deer at the back left, waterfowl at the back, bear at the back right, fur bearers at the front right, small game at the front and upland birds at the front left. The outer ring sets each group's time of day and habitat, from dawn at the front left through morning, daytime, evening and dusk, with night at the entrance at the bottom.

Light helps tell the story. Going left from the entrance, visitors walk through dawn, morning, daytime, evening and dusk, then back into night at the entrance. The light follows the day loosely. It sets a rhythm for the room and gives visitors something new to find around each turn. The entrance is dark, but the cabin's lights fall on the small game beds in front of it.

Along the back wall, the panorama runs from wetlands to lake shore to a small stretch of dunes, like the ones near Manistee. The dunes run straight into the bear's forest in the back-right corner. The side walls are large murals, and the corners are dense setwork.

The Bauhaus curriculum wheel: the preliminary course on the outside, the studies and workshop materials in the middle, and building at the center.

The reference: Walter Gropius's 1922 diagram of the Bauhaus curriculum. The preliminary course is the outer ring, the workshop materials fill the middle, and building is at the center. Color is highlighted from the materials ring out to the edge, and we highlighted the entrance the same way.

References

Photos and examples we're working from.

A weathered red cabin in the woods, with patches of snow.
A misty lake shore in fall.

A small, weathered cabin in the woods, and a misty lake shore in fall.

A narrow trail through fall woods.
A stone trail through birch woods in early fall.
A rocky trail between young spruce and fall color.

Forest trails in fall, for the color and the density of the planting along the path.

Log benches facing a screen in a forest amphitheater.
Rows of plank benches facing a small wooden stage in the woods.

Forest amphitheaters with simple wood benches, the model for the log benches in front of the cabin.

A long, shallow diorama of a lake shore behind glass.
Magee Marsh Visitor Center
A shallow wall diorama of a forest and shoreline above an interpretive rail.
Put-in-Bay Aquatic Visitor Center

Two narrow dioramas we built. A shallow set in front of a painted background still reads as a deep landscape. We'll use the same approach where the exhibit runs close to the walls.

Inspiration

The signage and graphics start from old outdoor signs, books and magazines: a U.S. Forest Service boundary sign, Thoreau's Walden, John Muir's Steep Trails, the stag page from a History of Quadrupeds, the October 1934 Hunting and Fishing cover and a vintage Hunting Tips sign. We reset each one in the type system we're building for the center to test the direction.

A yellow metal sign on a pine in the woods: "Property Boundary, National Forest Land Behind This Sign," with the U.S. Forest Service shield.

The U.S. Forest Service property boundary sign: plain, all caps and easy to read from a trail.

The boundary sign redrawn in dark green capitals on cream: "Property Boundary, State Park Land Behind This Sign," with the round CTJ emblem in the middle.
The same sign for state park land, with a CTJ emblem
"Stratum 2 Black" in large cream capitals over an aerial photo of dense green forest cut by a dirt road.
Stratum 2 Black, the display face, over the forest canopy

Our version keeps the sign's plain message and sets it in the type and colors we're building for the center.

The 1854 title page of Walden; or, Life in the Woods by Henry D. Thoreau, with an engraving of the cabin among pines.
The cloth cover of Steep Trails by John Muir, with a painting of a mountain above a lake and pines.
A natural history page headed "The Stag, or Red-Deer," with an engraving of a stag in a clearing.

The originals: Walden, Steep Trails and The Stag.

The Walden title page reset in dark green on cream: "Walden; or, Life in the Woods. By Henry D. Thoreau."
The Steep Trails cover reset in cream on dark green: "Steep Trails" in slab capitals, "by" in script, and "John Muir."
The stag page reset in dark green on cream: the heading "The Stag, or Red-Deer" and its opening paragraph, without the engraving.

The same three pages, reset in the type system we're building for the center.

The October 1934 cover of Hunting and Fishing magazine, 5 cents: a hunter in a duck boat aims a shotgun skyward over a marsh in fall color.
A vintage "Hunting Tips..." sign in brush script, over an illustration of a hunter in red watching a buck leap through snowy pines.

The originals: Hunting and Fishing, October 1934, and Hunting Tips.

The Hunting and Fishing masthead reset in dark green block capitals on cream, with "and" in script.
"Hunting Tips..." redrawn in cream brush script on dark green.

The same two, reset in the type system we're building for the center.

Type hierarchy and specimens

The type system we're building for the center. Each typeface has a job: Stratum 2 Black for display, Eroika Slab for headlines, Sweet Sans for subheadings, Sentinel for body text and captions, and Hanken Grotesk for accents. Two Filmotype scripts handle signatures and script lettering.

A type hierarchy sheet in dark green on cream: "This is display" in Stratum 2, "This is a heading" in Eroika Slab, "This is a subheading" in Sweet Sans, then sample body text in Sentinel, accent text in Hanken Grotesk and an italic caption.

The type hierarchy, from display down to captions.

Specimen sheet for Eroika Slab Regular: the name in large capitals, the alphabet and numerals, and a short description of the face.
Eroika Slab, by Dave Rowland of Dave Rowland Type: headlines
Specimen sheet for Sweet Sans Pro: the name in large capitals, the alphabet and numerals, and a short history of engraver's sans serifs.
Sweet Sans Pro, by Mark van Bronkhorst of MVB Fonts: subheadings
The capitals A to Z in Eroika Slab Regular, dark green on cream.
Eroika Slab Regular
The capitals A to Z in Sweet Sans Bold, cream on dark green.
Sweet Sans Bold
Specimen sheet for Sentinel Medium: the name in large type, the alphabet and numerals, and a short history of the face.
Sentinel, by Jonathan Hoefler: body text and captions
Specimen sheet for Hanken Grotesk: the name in large type, the alphabet and numerals, and a short description.
Hanken Grotesk, by Alfredo Marco Pradil: accents
The capitals A to Z in Sentinel Medium, cream on dark green.
Sentinel Medium
The capitals A to Z in Stratum 2 Black, dark green on cream.
Stratum 2 Black, by Eric Olson of Process Type Foundry: display
"Carl T. Johnson, Hunting & Fishing, Cadillac, Michigan" written twice in script, once in Filmotype Leader and once in Filmotype Keynote.

Filmotype Leader and Filmotype Keynote, for signatures and script lettering.

Applications

These mockups show the type and the emblems in use. They're illustrations of the system, and we aren't proposing the items in them.

"Hunting & Fishing Center" in large dark green block capitals, with "6087 East M-115" and "Cadillac, MI 49601" in small spaced capitals between the lines.

"Hunting & Fishing Center" set in Stratum 2, with the address.

A staff ID badge on a green lanyard: a black-and-white portrait, a name and title, an ID number, and the Carl T. Johnson Hunting & Fishing Center name.
A green tree-shaped air freshener with "Carl T. Johnson" in cream script and a "Hunting & Fishing Center" label at the base.

The system on a staff badge and an air freshener.

A title page in dark green on cream: "A Lean and Angry Bear" in block capitals with script connecting words, and "Carl T. Johnson" below.
An oval emblem with a walking bear at the center, ringed by "Carl T. Johnson," the address and "Hunting & Fishing Center."

A title page in Stratum 2 and Filmotype Keynote, and a bear emblem.

A title card over a photo of a shaded forest trail: "The Hunter and the Houndsman," "Carl T. Johnson" in script, "Michigan Bear Hunters Assoc., 1946," and the CTJ emblem.

A sample title card over a forest photo.

A round emblem: a large CTJ monogram with the T rising between the C and J, ringed by "Carl T. Johnson Hunting & Fishing Center."
"Carl T. Johnson" in script over "Hunting & Fishing Center" in slab capitals, with the address in Cadillac, Michigan.

A CTJ emblem, and the full name with the address.

Layout explorations

Early tests of the type system on a few sample panels. The sign designs come later, once the exhibit content is set.

A wide sample panel titled "Grouse Management," with two columns of text on aspen stands and ruffed grouse habitat, a note on the demonstration plot at Mitchell State Park, and the center's wordmark.

A sample panel on grouse management.

A tall sample panel: an illustrated black bear walking above the heading "Black Bear, Identification" and three short paragraphs on its coat, its sounds and its senses.
A wide sample panel: the heading "Black Bear, Identification" and the same three paragraphs on the left, and an illustrated black bear on the right.

Two layouts for a species identification panel: black bear.

A wide sample panel: an illustrated raccoon sitting with food in its paws on the left, and on the right the heading "Raccoon" with two paragraphs on its fur, its range and its diet.
A tall sample panel: the heading "Raccoon" and the same two paragraphs above an illustrated raccoon walking.

Two layouts for the raccoon.

An object label: ".36 Caliber Muzzleloader, circa 1840s" in block capitals, with a donor credit below.
The same object label in slab serif capitals, with a donor credit below.

A sample object label for a .36 caliber muzzleloader.

Graphite Design + Build

Thank you

If you have questions about any of this, get in touch.

Graphite Design + Build
15 N Huron Street
Toledo, Ohio 43604
(419) 690-4870

Jeremy Link
jeremy@graphitedandb.com

Doug Kampfer
doug@graphitedandb.com

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